A lot of people won't buy from your website the very first time they land on it. Most likely they were just doing some research...possibly going to make a buying decision in the next week or month or two, but right at this very moment they aren't ready to pull out their credit card yet!
This is where retargeting ads come in. The most effect Facebook & Instagram ad strategy in 2019 is retargeting those people that showed an interest in what you have to offer.
Just think about it... Let's say Johnny was interested in your product or service and went to Google to do some research once to see what all is available in your industry. He happens upon your website either by searching or maybe a friend recommended it to him....
He might have looked at 4 different company's products and gained some insight on what's available.
Now for the next week... every day he gets on Facebook and/or Instagram he sees an ad for your product or service (because you're running retargeting ads) ... but he never saw or heard from the other 3 companies..
Which company do you think he's going to remember once he's ready to buy?
It will be yours because you didn't let him forget about you!
There are 4 main steps to doing this;