If you’re a business owner looking to establish or upgrade your online presence, you’re in the right place. In this guide, we break down everything you need to know about hiring the right website designers for small business, why it matters, and how Troyer Websites can deliver growth-focused results tailored to your web design goals.
Why Every Small Business Needs a Professional Website
Today, your website is often the first — and sometimes only — impression potential customers have of your business. Here’s why having a professionally designed website is no longer optional:
1. Credibility & Trust
According to Stanford research, 75% of users judge a company’s credibility based on its website design. A professionally built site shows you’re serious, trustworthy, and ready for business.
2. 24/7 Sales Tool
A website works for you around the clock. It answers questions, generates leads, and closes sales while you’re asleep.
3. Competitive Edge
Your competitors are online. Without a well-designed website, you risk losing customers to businesses that offer a smoother, more engaging digital experience.
Why Choose Troyer Websites?
At Troyer Websites, we specialize in custom website design for small businesses. Our process is collaborative, transparent, and centered around real results — not cookie-cutter templates.
| Feature | Troyer Websites | Generic Web Agencies |
| Tailored for Small Business | ✔️ | ❌ |
| Transparent Pricing | ✔️ | ❌ |
| One-on-One Support | ✔️ | ❌ |
| SEO-Optimized Builds | ✔️ | Varies |
| Ongoing Training & Support | ✔️ | ❌ |
Explore our Web Design Services to see how we can help you grow.
What Makes a Great Small Business Website?
A good website should do more than look nice. It should actively help your business grow. Here are the core elements we focus on:
1. Clear Branding
Your website should reflect your brand personality — from colors and fonts to messaging and photos.
2. Responsive Design
More than 60% of web traffic comes from mobile devices. Our websites are optimized for all screen sizes.
3. Fast Load Times
Speed is crucial. 40% of users leave a website that takes more than 3 seconds to load (Google).
4. Conversion Focused Layouts
We design websites to drive action — calls, contact forms, store visits, bookings.
5. SEO-Ready Framework
We include foundational search engine optimization so your customers can find you online.
Our Proven Design Process
We don’t just build websites — we create growth tools tailored to each client’s needs. Here’s how our process works:
Step 1: Discovery Call
We learn about your business, your goals, and what makes you unique.
Step 2: Proposal & Planning
We provide a customized proposal with clear deliverables, timelines, and pricing.
Step 3: Design & Development
Our team builds your site using modern tools and best practices, with your feedback every step of the way.
Step 4: Launch & Optimize
Once approved, we launch the site and track performance to ensure it’s doing its job.
Step 5: Training & Support
We show you how to manage your website and stay available for updates or enhancements.
See our full design process for more details.
Who We Work With
Troyer Websites serves small businesses across industries:
- Local Service Providers
- E-commerce Shops
- Construction Companies
- Health & Wellness Professionals
- Nonprofits & Churches
- Agriculture & Equipment Dealers
Read real client feedback on our Testimonials page.
Website Design Packages for Every Budget
We offer flexible packages to fit different business stages and goals.
| Package | Ideal For | Features |
| Starter | New businesses | 1–5 pages, contact form, mobile-friendly, basic SEO |
| Growth | Growing brands | 5–10 pages, blog setup, custom graphics, email opt-ins |
| Pro | Established businesses | Unlimited pages, full SEO suite, CRM integration, e-commerce-ready |
📌 View Pricing Options or request a custom quote.
Key Stats to Consider
- 88% of consumers won’t return to a website after a bad experience (Sweor)
- 94% of first impressions relate to design (Adobe)
- 60% of small businesses that have a website report increased sales (Clutch)
- SEO leads have a 14.6% close rate compared to 1.7% for outbound leads (Search Engine Journal)
These numbers show the real business impact of getting your website right.
Common Website Mistakes Small Businesses Make
Here’s what to avoid when building your site — and how we help you avoid them:
- ❌ DIY Platforms with Limited Customization
- ❌ Slow-loading or non-mobile friendly pages
- ❌ Confusing navigation or no clear call-to-action
- ❌ Ignoring local SEO
- ❌ No performance tracking
Troyer Websites eliminates these issues with strategic design, professional tools, and analytics support.
Website vs. Social Media: Why You Still Need Both
Social media is powerful, but it doesn’t replace a website.
| Feature | Website | Social Media |
| Full Control | ✔️ | ❌ |
| SEO Benefits | ✔️ | ❌ |
| Branding Flexibility | ✔️ | Limited |
| Data Ownership | ✔️ | ❌ |
| Lead Capture Tools | ✔️ | Limited |
A website is your digital home base. Social media should drive traffic back to it.
Let’s Build Something That Works for You
Whether you’re starting from scratch or upgrading an outdated website, Troyer Websites is here to help you build a website that works — for your brand, your customers, and your future.
✅ Custom design tailored to your goals ✅ SEO-friendly from day one ✅ Mobile-optimized and fast-loading ✅ Easy-to-manage even for non-tech users
Ready to Grow Your Business Online?
Let’s create a website that’s more than just a brochure — one that drives real growth.
📞 Schedule a free consultation
