How to Sell your Puppies Online

Hello, dog breeder! I assume you are a dog breeder, or you wouldn't have clicked on this post.

If you are looking for the best ways to sell puppies online, you have come to the right place.

First, though, let's talk about the benefits of selling your puppies online.

Think about it. The Internet has put the world at your fingertips. If you want to buy something, or know something, you pull out your phone, and with a few taps and swipes, you can find almost anything.

Sounds Pretty Easy, Right?

In some ways, it is.
But there's a lot involved.

There are many different ways that you can sell puppies online, but not all of them are suitable, or productive.

This article will address some different options, and help you discover which option is right for you.

Puppy Sales Platforms

There are a few puppy websites where you can list your puppies for a fee per puppy. Here are a few examples:


  • Easy to advertise your puppies
  • Lots of traffic
  • Websites are widely known
  • Beginner friendly


  • Lots of competition
  • Higher fees
  • Lots of restrictions
Your Own Personalized Puppy Website

This is by far the best way to sell your puppies online. Here are some examples of other people who are doing it this way.

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  • Easy to add your own puppies to your website
  • Highly customizable
  • Stand out from your competition
  • Get more money for your puppies
  • More customized audience


  • Takes time to keep all your puppies updated
Some Useful Tips

If you choose to go with your own puppy website, make sure that whoever builds it understand e-commerce websites.

Shop around with different web design companies. Make sure that they are transparent in their pricing. Some companies give good prices, but tack on lots of hidden fees, or charge extra money for crucial features.

Make sure that your website is both aesthetically pleasing, and user-friendly.

Ensure that you actually control your own website. Some unethical companies will not allow you to own your own website. They will often not tell you this when you buy the website, unless you specifically ask. Business owners have sometimes discovered that they are unable to transfer their website to another provider because the website designer owns all the rights to it.

Good plugins make your website much easier to manage. With the right plugins, you can require deposits to reserve a puppy and automatically mark puppies as sold when a buyer purchases them. They also make it easy to add new puppies to your website.

If you would like more information on what makes a good puppy website, you can check out this video.

Using your Puppy Website

Now that we've talked about getting your own puppy website, let's talk about how to use it to sell your puppies.

One of the biggest problems that online businesses face, whether they are selling puppies or pogo sticks, is traffic. If people are not coming to your site, they are not going to buy your puppies.

There are several ways to get traffic to your website.

1) Pay-per-click (PPC) ads

There are two main types of PPC ads: Facebook ads, and Google ads.

Facebook Ads are best for building your brand. Google Ads are best for attracting people who are already looking for your product.

The nice thing about PPC ads is that they will help you get a lot of traffic quickly. The problem is that once you stop spending on the ads, the traffic stops immediately.

2) Search Engine Optimization (SEO)

PPC ads are a short-term strategy, while SEO is long-term.

SEO focuses on helping your website show up first when someone searches for puppies.

Both strategies are great, and they can work well together. It is a good idea to do both in the beginning, until you are getting enough organic traffic. Then you can stop the PPC ads, and use them only when you need a traffic boost.

Hopefully this helps you understand how to sell your puppies online.

If you would like a professionally built puppy website, we have a guy here at Troyer Websites that does nothing but e-commerce websites. He knows everything about building you a puppy website that will wow customers and give them a great puppy-buying experience.

Stephen Miller

Stephen Miller


Stephen is a writer and advertising guru at Troyer Websites.

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