Why Blog?

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Why Not Blog? 

This should be the question being asked instead! 

Seriously though....

Do you even know what blogging can do for you, or your business?

Blogging gives people a glimpse of who you are as a person. 

Not only does it do this, but blogs can be extremely informative as well!  

Many people google search for blogs if they are needing information on how to do/make something. 

Trust me, blogging is not dead.   

Quite the opposite actually.....ALIVE & THRIVING. 

In this blog post, I will be talking about how blogs:  

  • EDUCATE
  • DRIVE TRAFFIC
  • CONNECT

Let's get started, shall we!? 

Blog

EDUCATIONAL

EDUCATIONAL: adj. "intended or serving to educate or enlighten."

Blogs come in all shapes and sizes.  

Educational blogs are intended to teach and provide readers with useful information .                

Food blogs and beauty blogs are two great examples. 

Both food and beauty blogs provide you with instructions that need to be followed. 

Fan of DIY projects? 

These two blogs are perfect for you!  

I mean, who doesn't love food and beauty? 

FOOD

Check out this Banana Bread Bottom Cheesecake recipe. 

It's super easy to incorporate recipes into blog posts. 

I just did it. 

HOW SWEET EATS has some really great food blogs. 

Jessica Merchant's blogs are extremely informative.   

She makes it super easy to follow along with her recipes. 

The pictures she has taken of her food are very eye-catching. 

Go check it out for yourself......

Wasn't I right? Can you say.....YUM!

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Starting a food blog is a great way to interact with your audience. 

Most blogs provide a place for a reader to provide feedback. 

This makes it much more personal between the blogger and reader.  

Trust me, everyone has questions.

It is the bloggers job to give out the answers.  

There are so many genres of blogs out there, but I have to say, food is definitely one of my favs. 

Implementing videos of yourself making the food or drink into your food blog is highly recommended. 

It will make your blog so much more interesting than it already is. 

21st Century peeps love videos! 

BEAUTY

Beauty Blogs are a huge hit! 

Blair Blog is a really great example of a successful beauty blog.

 If you want to make your own facial cleansers, toners, etc., you'll find some great recipes. 

I decided to make a powder foundation and cheek color. 

Want the recipe? 

Get in contact with me! 

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The fact that I know exactly what is going on my face, gives me peace of mind. 

I mean, who doesn't want that, right? 

DIY

There are so many toxic ingredients in certain makeup and skincare brands. 

Don't believe me? 

I beg to differ. 

Do some research on the subject yourself.

Let me know what you find. 

BACK IN TIME

Do you ever wonder what the ladies did years ago? 

Shall I give you a brief history lesson? 

I'm a huge history buff, so doing research on this kind of stuff excites me! 

The first ever record of makeup being used dates all the way back to the 1st Dynasty of Egypt (c.3100-2907 BC). 

Tombs that have been discovered from this era revealed unguent jars. 

These were scented in later periods. 

You may wonder, what unguent is? 

Unguent was a substance used by both men and women to keep their skin hydrated and supple.  

Prevention of wrinkles because of the dry heat was another reason why this substance was used.  

Egyptian women applied a dark green color to their under lid. 

Did you know that certain beetles were crushed to make glitter-like substances? 

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They used this as an eyeshadow. 

Sounds appealing, right? (insert sarcasm) 

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They used kohl to blacken their lashes and line their upper lids. 

Kohl was made from antimony (a metallic element) or soot. 

Egyptians did this to protect their eyes from the brigh sunlight.

The dark liner used would reflect the sun away from their eyes. 

Many believe that the Jews adopted the use of makeup from the Egyptians. 

References pretained to the painting of faces can be found in the New Testament section of the Bible. 

Throughout history, there have been so many different makeup looks, but it all started because of the Egyptians. 

Some are quite interesting to say the least.

Who knew unibrows used to be a thing representing beauty? 

Let's just say, women went to extreme measures to obtain beauty. 

Just remember, inner beauty is what is of uttermost importance.

Outer beauty will not remain forever, no matter what drastic measures are taken to prevent it from happening. 

You have all heard the saying, " the eyes are the window to the soul". 

So take a moment to reflect on what your heart consists of. 

Be happy with who you are. 

This will be a reflection of your outlook on life. 

Blogging

DRIVE TRAFFIC

Have you ever considered to start blogging for your personal or business website? 

If you have not done so already, you should consider doing so. 

60% of businesses who have implemented blogging into their daily tasks acquired more customers.  

Blogging instantly drives readers to your website. 

Make sure that your content captures the attention of your audience.

In doing so, they will want to come back for more. 

A study conducted by Hubspot found that companies who published 16+ blogs per month ended up receiving 3.5x more traffic than those companies that only posted 0-4 posts per month. 

16+ blogs may seem a little too extreme, but with enough professional bloggers, it can be done. 

Hiring a blogger will open your business up to new opportunities and eventually new gigs. 

Remember this: the more organic content that you create, the more traffic you will drive to your website. 

Another study has found that marketers who made blogging a priority, were 13x more likely to experience positive ROI. 

Publishing 4 blog posts per week might seem overwhelming, but isn't it good to know that it will have quantifiable benefits for your business. 

Not only will blogging drive traffic to your website, but it will establish brand identity and tone as well. 

Don't get me wrong, it can be quite diffiicult to capture the identity and tone of your business brand in only 140 character tweets or any other brief promotional efforts. 

I'm sure you have a lot more to say about what you can offer your consumers. 

Wealth of industry experience and knowledge can be shared as well. 

A blog is a platform that will do exactly that. 

Longer pieces typically rank higher is SEO. 

These pieces will give you plenty of space to delve into those nitty-gritty industry topics you have been longing to geek out over. 

Blogging is a great way to establish tone. 

Are you fun and playful?

Serious and informative?

Maybe a little bit of both? 

Each one of those subtle nuances you seek out to convey about your company can be expressed in this medium to great extent. 

With all of that being said, if you are not blogging, you're missing out on a huge opportunity to protrude in your industry and provide your audience with beneficial (and shareable) content. 

Friends

CONNECTION

Building a strong relationship with your readers is essential when it comes to meeting your marketing goals. 

How can this be acomplished? 

I will be sharing with you a couple of tips that you can use to make a better connection with your audience. 

# 1. Try using Conversational Language.

In order to cultivate a strong connection with your website visitors, you will need to humanize your content. 

Through the use of conversational language, blog posts will end up not sounding too formal. 

You do not want to bore readers and send them elsewhere. 

Readers need to feel like they are being taught by someone friendly and relatable. 

When it comes to creating a blog, make sure you are: 

  • using short, simple sentences that are easy for anyone to understand.
  • avoiding complex language and huge words when you can substitute for much simplier ones. 
  • asking your readers questions.
  • getting straight to the point. You do not want to keep your readers waiting for too long or they will eventually bounce from your site. 

#2. Build an Email List 

Once visitors become subscribers, you will have access to them when needed. 

An email list is necessary in order for you to connect with your blog readers because you will be able to send personalized marketing messages tailored to fit their needs.  

The majority of marketers agree that email marketing is one of their key strategies to acheive success.

Email is known to be 40x more effective at reaching new customers than those popular social media platforms like Facebook and Twitter.                     

Continuing to grow businesses by strengthening customer relationships and meeting specific needs are two very vital roles of email marketing.  

Want to move users through conversion funnels so that they will eventually turn into customers? 

Build an email list. Simple as that. 

Blogs are a perfect place for you to reel in subscribers because it builds trust with readers and makes it so much easier for them to take action. 

Use lead magnets as a means to get your readers to join your email list.

Lead magnets are a really great way to encourage new users who may not be familiar with your content to subscribe and gain trust. 

Here are a few examples of lead magnets: 

  • Templates
  • Checklists
  • Ebooks
  • Resource guides
  • Webinars
  • Case studies 

#3. Engage

If someone happens to leave a comment on your post or tags you on social media, it means that they are trying to seek some type of interaction with you.  

Bloggers will want to form natural relationships with readers.  

This will keep them coming back for more. 

Want to organically make those connections? 

Engage with your audience. 

Avoiding blog comments and those on social media portrays to your readers that you do not care about their input, nor do you want to form a relationship with them. 

87% of bloggers have said that social media boosts their content's exposure. 

Always remember to respond to questions and input. 

This will help you build a connection. 

Just as you would write your blog content, use conversational, friendly language when interacting with your readers. 

Doing this will boost your brand visibility and recognize you as being an expert in your industry.  

#4. Be Relatable

There are way too many marketers out there that underestimate the importance of emotional intelligence in marketing and its role in forming conversions. 

Once you have captured someone's attention based on their feelings, the rest should be relatively simple. 

Wanting to further humanize your content and pull readers even close? 

Try adding humor and anecdotes. 

Expressing empathy shows visitors that you understand what they are going through and are open to providing them with solutions. 

Adding real-life scenarios and experieces to your post will make your brand more relatable. 

People are not looking for advice from someone who does not understand them. 

You can let your audience know that you do by relating your tips and tricks to nonficitonal examples. 

SUMMARY

As you can tell, blogging comes with great benefits! 

Ready to give it a shot? 

It could end up being one of the best things you have ever done! 

I hope this blog has given you a couple tips & tricks that you can use on your blogging adventure. 

Best of luck! 

Malinda Hostetler

Malinda is a Content Creator/Web Designer @ Troyer Websites, a full service Web Design & Marketing Firm located in Orrville, Ohio. 

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