Welcome to the definitive guide on creating websites to sell puppies, which can help you understand how to build high-performance, custom websites tailored for dog breeders, kennels, and pet businesses. Whether you’re a small breeder looking to reach local buyers or an established kennel aiming to scale your operations online, this guide will show you how a professionally designed website can change the way you sell puppies forever.
🐾 Visit our in-depth guide here: The Best Website to Sell Dogs – A Complete Guide
Why Breeders Need a Professional Puppy Selling Website
The online pet market has exploded over the past decade. More buyers are researching and purchasing puppies online than ever before. But they’re also cautious, looking for trustworthy breeders with a professional online presence. Here’s why a dedicated website is essential:
1. Build Trust With Buyers
A polished, informative website sets you apart from scam listings and backyard breeders. It shows you’re legitimate, transparent, and committed to animal welfare.
2. Control Your Brand & Story
Social media is limited. A website gives you full control over how your brand, values, and breeding practices are portrayed.
3. Streamline Sales & Communication
From application forms to available puppy pages, your website becomes a central hub for inquiries, education, and deposits.
4. Stand Out on Google
With built-in SEO features, your site can rank for breed-specific or location-based searches, like “Mini Goldendoodle puppies for sale in Ohio.”
What to Include on a Puppy Sales Website
At Troyer Websites, we’ve built dozens of successful websites for dog breeders. Here are the core pages and features your puppy website should include:
| Page/Feature | Purpose |
| Home Page | Brand overview, key message, navigation gateway |
| About Us | Tell your story, breeding philosophy, certifications |
| Available Puppies | Dynamic listings with photos, DOB, breed info |
| Application Form | Qualify buyers, gather essential info |
| Puppy Care Info | Educate future owners and build authority |
| Testimonials | Social proof from happy buyers |
| Contact Page | Easy to reach you with map, phone, and form |
Learn more on our Custom Breeder Website Services page.
Features That Sell Puppies Online
Selling puppies online isn’t just about having a pretty site — it’s about functionality that converts visitors into buyers. Here’s what we prioritize in every breeder site:
🐶 Puppy Listings With Filters
Organized by breed, gender, age, or availability so customers find the right match.
📷 Photo & Video Galleries
Show off your puppies, parents, and facilities with high-quality images and optional video tours.
💳 Secure Deposit System
Collect holding fees or full payments safely and efficiently.
📩 Automated Inquiry Forms
Qualify leads faster with custom questions and follow-up workflows.
📍 Location-Based SEO
Appear in local searches like “AKC Labrador puppies near me” or “Cavapoo breeders in Indiana.”
Explore how we tailor breeder websites in our portfolio.
The Stats Don’t Lie: Why Puppy Sellers Need a Website
- 80% of puppy buyers begin their search online (AKC Survey)
- 42% of buyers say breeder website quality influenced their decision (Pawp Study)
- Sites with video content convert 80% better than those without (Wyzowl)
- Mobile-first design is critical — over 70% of pet website visits are from smartphones (Google)
The Troyer Websites Advantage for Puppy Breeders
We’re not just web designers — we understand breeders’ needs. Our custom breeder websites are built with:
- ✅ Puppy Listing Pages
- ✅ Application & Waitlist Forms
- ✅ Payment Gateway Integration
- ✅ SEO Optimization
- ✅ Fast Mobile-Friendly Layouts
- ✅ Personalized Support
Here’s how we compare:
| Feature | Troyer Websites | DIY Website Builders |
| Breeder-Specific Tools | ✔️ | ❌ |
| Mobile Optimization | ✔️ | Limited |
| Personalized Support | ✔️ | ❌ |
| SEO for Puppy Keywords | ✔️ | ❌ |
| Payment Integration | ✔️ | ❌ |
Our Proven Web Design Process
We make it easy for breeders to launch a professional site:
Step 1: Discovery Call
We discuss your breed, audience, and sales process.
Step 2: Custom Strategy
We create a layout and features plan specific to your kennel.
Step 3: Website Design & Build
We bring your brand to life with a mobile-optimized, SEO-friendly design.
Step 4: Go Live & Grow
We help launch, test, and scale your site with optional marketing add-ons.
Mistakes to Avoid When Selling Puppies Online
Even with good intentions, many breeders run into problems. Avoid these common mistakes:
- ❌ Relying only on social media for sales
- ❌ Not listing detailed puppy info (DOB, pricing, lineage)
- ❌ Skipping the buyer application step
- ❌ Ignoring website SEO
- ❌ Using a generic or outdated website
Troyer Websites helps you avoid these by designing systems that streamline, not stress you out.
Comparing Website Platforms for Puppy Sales
| Platform | Pros | Cons |
| Troyer Websites | Custom breeder tools, mobile-friendly, SEO | Requires setup time |
| Wix | Easy to start | Poor breeder features, SEO limitations |
| Squarespace | Clean designs | Limited puppy listings support |
| Shopify | Great for e-commerce | Overkill for many breeders |
| Facebook Pages | Quick & free | No control, poor search visibility |
How Much Does a Puppy Sales Website Cost?
Pricing depends on complexity, but here’s a general range:
| Package | Ideal For | Price Range |
| Starter | New breeders | $995–$1,495 |
| Growth | Multi-breed operations | $1,500–$2,995 |
| Custom | Large-scale kennels | $3,000+ |
🐕 Request a Free Quote based on your breeding goals.
Why Selling Puppies Responsibly Starts with Education
Having a website isn’t just about sales — it’s about setting expectations with buyers. Responsible breeders use their site to:
- Explain early puppy care
- Share feeding and vaccination schedules
- Offer lifetime support
- Provide adoption contracts
These build credibility and ensure your puppies go to the right homes.
Ready to Sell Puppies More Professionally?
Troyer Websites helps breeders turn passion into profit with trustworthy, efficient, and beautiful websites. From listing puppies to receiving payments, everything is customized to your needs.
✅ Custom Puppy Listings
✅ Application Forms
✅ Deposit Payments
✅ Mobile-Friendly
✅ Easy to Manage
✅ Built-In SEO
Start today with a free consultation.
📞 Schedule a Call
